Isn’t it true that great stories like Lord of the Rings or Frankenstein are made up of many different characters? And that all these characters’ roles, thoughts, and tales combined make a masterpiece? Why should your brand’s story be any different?

I worked in branding, marketing, sales, growth hacking, design, and creative departments. Why so many? First of all, I am inquisitive and interested in just about every skill. But most of all, I have come to believe that to lead modern brand building, you must deeply understand and align all roles in the commercial side of a company. You need the listen to and apply different perspectives of designers, marketers, tech, and sales professionals to build stories that genuinely matter. When I started out, professionals told me that taking this multi-talent approach would work against me, making me hard to place within a company. But I believed then and still believe now that the contrary is true. I am a better leader for it.

As a department head, I listen; I am passionate about stories and experience building, distilling complex explanations down to engaging tales. My holistic approach combines my history across these many roles. As a result, I better understand the different professionals within my department, making me a confident liaison between teams.